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Cash Offer or Open Market: How to Choose

By David Smart5 min read

People often ask which of our three routes is best. There is no universal answer. The honest version is that each one optimises for something different, and the right choice depends on what you actually need.

When a direct purchase makes sense

We buy the property ourselves, so there is no chain and no viewings. That suits someone who needs a date they can rely on: an executry sale, a relocation with a fixed start date, a landlord exiting a tenancy.

  • Offer within 48 hours
  • No viewings, no chain
  • You pick the completion date

When the open market makes sense

Full marketing on Rightmove and Zoopla reaches the most buyers, and competition is what pushes a price up. If your priority is the highest number and you can live with the timeline, this is the route that gets it.

The middle option

A private investor sale sits between the two. We match the property to someone on our investor list, so it sells quietly and quickly, without going on the portals. Sellers choose this when discretion matters, or when the property would attract the wrong kind of attention on the open market.

How we work it out

We ask what matters most: price, speed, or discretion. You rarely get all three at once, and any agent who tells you otherwise is selling you something. Once we know which one leads, the route is usually obvious.

Selling
Cash Offer or Open Market: How to Choose | Smart Sales & Investments